A branding strategy is meant to represent the organization, and the reputation and value that the organization has. When branding is inconsistent, the organization fails at achieving its goal.
Allison hails from Buffalo, New York with a deep passion for career development. After wrapping up her master's degree in College Student Personnel Administration from Canisius College, she joined the CDO in June 2011 as the Associate Director. With a strong background in multiple student service areas, Allison recognizes the importance of understanding the individual and specializes in building relationships to meet the needs of students. As an Associate Director, she is responsible for career counseling, on-campus recruitment, experiential learning, employer development and outreach for programming. Email Allison at: email@example.com